One of the most common questions asked on our courses is how many users are needed for a usability test. It’s something that people are unsure about – how many is too many? What is the minimum amount of people…
The Rollaboard suitcase was invented just over 30 years ago by a highly resourceful American pilot called Robert Plath. It was designed with just a tiny audience in mind – airline cabin crew – and was inspired by Plath’s own…
Ever wanted to know the secrets to successful product management? Especially why technology products like Netflix, Amazon and Google do so well and have so much love from customers? It’s something that Marty Cagan, author and founder of Silicon Valley…
Unlike fields such as medicine or law, there isn’t usually one clearly defined career path into UX design. The stories of how people end up working in UX are as varied as the career backgrounds that they come from. Becca…
UX and product management have broadly the same goals – to understand users’ needs, to create excellent experiences that solve those needs and to keep innovating products, with these aims in mind. Product managers make up a sizeable proportion of…
You’re all in favour of UX but your boss or colleagues aren’t convinced that it’s worth investing in. How can you persuade them that UX design is the better way? Tricia Okin, New York-based product and user experience designer, shares…
Meetings take up an increasingly large part of our working week with a lot of time and effort being poured into them. But they often end up being inefficient, create more work (not less) and don’t solve the problems that…
The iconic glass Heinz ketchup bottle was once a staple in family kitchens around the world. Thump, thump…and perhaps one last thump and the red sauce spurted out onto fries, burgers or whatever else was sitting on the dinner plate.…
People often ask us how they can start a career in UX. If they don’t have opportunities to practise UX in their current role, making the switch can seem difficult. Just where do you start? Des Traynor, co-founder of Intercom,…
Of all the tools in the UX tool kit, usability testing is one of the most prevalent and, arguably, the most powerful. It’s hard to imagine any meaningful design project taking place without it. But, surprisingly, many companies still don’t…
