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Become an AI-powered researcher

Certificate in
AI for User Research

Certificate in
AI for User Research

AI is changing the way we plan, conduct and analyse research. Researchers need to know when AI adds value and when it risks diminishing human insight.

This course shows you how to integrate AI into your research practice in a responsible and effective way. You’ll learn how to save time and work efficiently, while keeping empathy and critical thinking at the centre of your work.

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View course dates

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Illustration of an computer chip powered by AI
Illustration of an computer chip powered by AI
Illustration of an computer chip powered by AI

Format:

Live online

3 evenings x 3 weeks

Format:

Live online

3 evenings x 3 weeks

Duration:

7.5 hours

2.5 hours per week

Duration:

7.5 hours

2.5 hours per week

Next course:

11 November 2025

18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with discount

Code copied

Limited discount available

Price:

€750

€550

with discount

Code copied

Limited discount available

What you'll learn

Always up to date

During three live-online masterclasses, you’ll learn:

The role of AI in research

Understand what AI can and can’t do, how it’s evolving the researcher’s role and how to evaluate emerging tools.

Prompting for research

Learn to write structured prompts using proven frameworks and apply them to real research tasks for better outputs.

AI for research planning

See how AI help you create first-draft research materials like recruitment screeners, discussion guides and online surveys.

AI for research facilitation

Learn how AI can help you with note-taking, while also discussing the limitations of AI-moderated interviews and synthetic users.

AI for analysis and synthesis

Use AI to cluster themes, summarise findings and analyse survey data while mitigating bias and preserving human insight.

Evaluating tools

Learn how to make informed choices about AI tools by evaluating their ethical impact, cost and usability.

What you'll get

By the end of the course, you’ll become an AI-powered researcher. You’ll be able to:

Explain where AI adds value in research and where it falls short.

Explain where AI adds value in research and where it falls short.

Explain where AI adds value in research and where it falls short.

Plan and run research more efficiently without losing depth.

Plan and run research more efficiently without losing depth.

Plan and run research more efficiently without losing depth.

Write prompts that generate richer insights and faster outputs.

Write prompts that generate richer insights and faster outputs.

Write prompts that generate richer insights and faster outputs.

Analyse and synthesise findings with AI without compromising empathy.

Analyse and synthesise findings with AI without compromising empathy.

Analyse and synthesise findings with AI without compromising empathy.

Use AI to tailor research insights for different stakeholders and formats.

Use AI to tailor research insights for different stakeholders and formats.

Use AI to tailor research insights for different stakeholders and formats.

Assess AI tools critically, balancing speed and cost against ethics and quality.

Assess AI tools critically, balancing speed and cost against ethics and quality.

Assess AI tools critically, balancing speed and cost against ethics and quality.

Who this course is for

This course is designed for people who run or support user research:

UX researchers

UX researchers

UX researchers

Product managers

Product managers

Product managers

UX designers

UX designers

UX designers

UI designers

UI designers

UI designers

Product designers

Product designers

Product designers

Content designers

Content designers

Content designers

Anyone who wants to become an AI-powered researcher

Anyone who wants to become an AI-powered researcher

Anyone who wants to become an AI-powered researcher

Course instructor

Portrait of Charlotte Tracey

Charlotte Tracey

Lead User Researcher

@Bupa

Charlotte is a user research leader with over 10 years of experience. She has led research teams at a diverse range of companies, including Bupa, a global health insurer, Gravity Sketch, a 3D design platform, and Fathom, a UX consultancy. Today, her focus is on helping researchers use AI to improve efficiency while keeping human-centred principles at the core.

Portrait of Charlotte Tracey

Charlotte Tracey

Lead User Researcher

@Bupa

Charlotte is a user research leader with over 10 years of experience. She has led research teams at a diverse range of companies, including Bupa, a global health insurer, Gravity Sketch, a 3D design platform, and Fathom, a UX consultancy. Today, her focus is on helping researchers use AI to improve efficiency while keeping human-centred principles at the core.

Portrait of Charlotte Tracey

Charlotte Tracey

Lead User Researcher

@Bupa

Charlotte is a user research leader with over 10 years of experience. She has led research teams at a diverse range of companies, including Bupa, a global health insurer, Gravity Sketch, a 3D design platform, and Fathom, a UX consultancy. Today, her focus is on helping researchers use AI to improve efficiency while keeping human-centred principles at the core.

Upcoming course dates

The AI for User Research course is delivered live online to ensure you get the latest insights in a fast-moving space.

Payment plans available

Limited promo codes

Starts

11 Nov

Live sessions:

11, 18, 25 November 2025

Tuesdays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIUR2025

Code copied

Enrolment deadline:

7 November 2025

Enrol today

Starts

11 November 2025

Live sessions:

11, 18, 25 November 2025

Tuesdays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIUR2025

Code copied

Enrolment deadline:

7 November 2025

Enrol today

Starts

11 November 2025

Live sessions:

11, 18, 25 November 2025

Tuesdays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIUR2025

Code copied

Enrolment deadline:

7 November 2025

Enrol today

Starts

15 Jan

Live sessions:

15, 22, 29 January 2026

Thursdays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIUR2025

Code copied

Enrolment deadline:

13 January 2026

Enrol today

Starts

15 January 2026

Live sessions:

15, 22, 29 January 2026

Thursdays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIUR2025

Code copied

Enrolment deadline:

13 January 2026

Enrol today

Starts

15 January 2026

Live sessions:

15, 22, 29 January 2026

Thursdays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIUR2025

Code copied

Enrolment deadline:

13 January 2026

Enrol today

Starts

10 Mar

Live sessions:

10, 17, 24 March 2026

Tuesdays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIUR2025

Code copied

Enrolment deadline:

5 March 2026

Enrol today

Starts

10 March 2026

Live sessions:

10, 17, 24 March 2026

Tuesdays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIUR2025

Code copied

Enrolment deadline:

5 March 2026

Enrol today

Starts

10 March 2026

Live sessions:

10, 17, 24 March 2026

Tuesdays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIUR2025

Code copied

Enrolment deadline:

5 March 2026

Enrol today

Got any questions? Our advisors are ready to answer any of your questions. Get in touch.

Got any questions? Our advisors are ready to answer any of your questions. Get in touch.

What students are saying

It is always a pleasure to do a course with the UX Design Institute. The team are true professionals with great talent and human quality. This Certificate in AI for User Research showed clear and practical ways to apply AI at different stages of research, always keeping a transparent and user centred UX approach. It was very interesting, I learned new things and I feel it was truly worthwhile. I would definitely recommend it to others.

Portrait of Mat Veiga

Mat Veiga

UX Consultant

@Redbility

It is always a pleasure to do a course with the UX Design Institute. The team are true professionals with great talent and human quality. This Certificate in AI for User Research showed clear and practical ways to apply AI at different stages of research, always keeping a transparent and user centred UX approach. It was very interesting, I learned new things and I feel it was truly worthwhile. I would definitely recommend it to others.

Portrait of Mat Veiga

Mat Veiga

UX Consultant

@Redbility

The course gave a great insight into how AI can be used in user research. Definitely recommend for anyone looking to build knowledge in this area!

Portrait of Gillian McGhee

Gillian McGhee

Web Content Designer

@University of Glasgow

The course gave a great insight into how AI can be used in user research. Definitely recommend for anyone looking to build knowledge in this area!

Portrait of Gillian McGhee

Gillian McGhee

Web Content Designer

@University of Glasgow

The course was comprehensive and very helpful for anyone taking their first steps into using AI for UX research. I especially appreciated learning about different tools and having the chance to discuss effective prompting techniques.

Portrait of Ana Paula Barquet

Ana Paula Barquet

Research Manager

@gotelo

The course was comprehensive and very helpful for anyone taking their first steps into using AI for UX research. I especially appreciated learning about different tools and having the chance to discuss effective prompting techniques.

Portrait of Ana Paula Barquet

Ana Paula Barquet

Research Manager

@gotelo

I appreciated this course and came away with new tools and skills that I know will be helpful going forward. The hands-on exercises were especially useful, I’d recommend this course to others who want a practical, applied introduction to AI tools for user research.

Portrait of Shawn Parrish

Shawn Parrish

User Experience Developer

@Trace Systems Inc.

I appreciated this course and came away with new tools and skills that I know will be helpful going forward. The hands-on exercises were especially useful, I’d recommend this course to others who want a practical, applied introduction to AI tools for user research.

Portrait of Shawn Parrish

Shawn Parrish

User Experience Developer

@Trace Systems Inc.

An absolute must for researchers today! This course will enhance your research capabilities and help you work smarter with AI.

Portrait of Nicola Charlton

Nicola Charlton

Research Director

@Fintech Insight Works

An absolute must for researchers today! This course will enhance your research capabilities and help you work smarter with AI.

Portrait of Nicola Charlton

Nicola Charlton

Research Director

@Fintech Insight Works

I would recommend this course to anyone who wants to start using AI in their research. It gave me a solid foundation in using AI for UX research and boosted my confidence in choosing the right AI tool. It also made me aware of potential pitfalls when using AI. I really enjoyed the practical demonstrations. Thanks to them, I learned about tools I hadn’t used before.

Portrait of Hana Barborková

Hana Barborková

Graphic Designer

I would recommend this course to anyone who wants to start using AI in their research. It gave me a solid foundation in using AI for UX research and boosted my confidence in choosing the right AI tool. It also made me aware of potential pitfalls when using AI. I really enjoyed the practical demonstrations. Thanks to them, I learned about tools I hadn’t used before.

Portrait of Hana Barborková

Hana Barborková

Graphic Designer

This course was a fantastic introduction to how AI is is being used in user research, with clear explanations, practical exercises, and real-world examples that made the concepts easy to understand. It gave me confidence in exploring AI further and inspired me with skills I can start applying in future projects.

Portrait of Mishka Voigt

Mishka Voigt

Project Lead

@Nightnurse Images

This course was a fantastic introduction to how AI is is being used in user research, with clear explanations, practical exercises, and real-world examples that made the concepts easy to understand. It gave me confidence in exploring AI further and inspired me with skills I can start applying in future projects.

Portrait of Mishka Voigt

Mishka Voigt

Project Lead

@Nightnurse Images

I’d definitely recommend the course to anyone curious about the topic. It covered the key ways AI can support and improve user research, and left me inspired to bring AI into my practice I really appreciated the mix of practical examples and hands-on exercises, especially using tools like NotebookLM, which made it clear how I can apply what I learned in my own work.

Portrait of Matthieu Grandin

Matthieu Grandin

User Experience Researcher

@Roche

I’d definitely recommend the course to anyone curious about the topic. It covered the key ways AI can support and improve user research, and left me inspired to bring AI into my practice I really appreciated the mix of practical examples and hands-on exercises, especially using tools like NotebookLM, which made it clear how I can apply what I learned in my own work.

Portrait of Matthieu Grandin

Matthieu Grandin

User Experience Researcher

@Roche

Frequently asked questions

Need advice or have more questions? Schedule a consultation with one of our education advisors.

Do I need research experience?

Yes. You should have experience in UX research as part of a design or product role. You don’t need to be a full-time researcher, but some familiarity with research practice is required.

Do I need research experience?

Yes. You should have experience in UX research as part of a design or product role. You don’t need to be a full-time researcher, but some familiarity with research practice is required.

Do I need research experience?

Yes. You should have experience in UX research as part of a design or product role. You don’t need to be a full-time researcher, but some familiarity with research practice is required.

Do I need AI experience?

No. You don’t need any prior experience with AI.

Do I need AI experience?

No. You don’t need any prior experience with AI.

Do I need AI experience?

No. You don’t need any prior experience with AI.

Do I need to attend live?

Yes. The sessions are interactive and hands-on, with small group work and discussions.

Do I need to attend live?

Yes. The sessions are interactive and hands-on, with small group work and discussions.

Do I need to attend live?

Yes. The sessions are interactive and hands-on, with small group work and discussions.

Will I get a recording?

Yes. If you can’t make one of the classes, a recording will be available for three months.

Will I get a recording?

Yes. If you can’t make one of the classes, a recording will be available for three months.

Will I get a recording?

Yes. If you can’t make one of the classes, a recording will be available for three months.

Do I need a mic and camera?

Yes. Classes are interactive and we recommend you turn on your mic and camera.

Do I need a mic and camera?

Yes. Classes are interactive and we recommend you turn on your mic and camera.

Do I need a mic and camera?

Yes. Classes are interactive and we recommend you turn on your mic and camera.

Do I need to register for some AI tools?

Yes. You’ll need to create free accounts for some AI tools. We’ll provide clear instructions before the course starts.

Do I need to register for some AI tools?

Yes. You’ll need to create free accounts for some AI tools. We’ll provide clear instructions before the course starts.

Do I need to register for some AI tools?

Yes. You’ll need to create free accounts for some AI tools. We’ll provide clear instructions before the course starts.

Can I join from a phone or tablet?

No. To get the most from the course, you’ll need a laptop or desktop computer.

Can I join from a phone or tablet?

No. To get the most from the course, you’ll need a laptop or desktop computer.

Can I join from a phone or tablet?

No. To get the most from the course, you’ll need a laptop or desktop computer.

Is the course content updated regularly?

Yes. AI is evolving fast, so we review and update the course content every month to reflect the latest developments in research practice.

Is the course content updated regularly?

Yes. AI is evolving fast, so we review and update the course content every month to reflect the latest developments in research practice.

Is the course content updated regularly?

Yes. AI is evolving fast, so we review and update the course content every month to reflect the latest developments in research practice.

Will I earn a certificate?

Yes. All students who complete the course will earn a Certificate in AI for User Research.

Will I earn a certificate?

Yes. All students who complete the course will earn a Certificate in AI for User Research.

Will I earn a certificate?

Yes. All students who complete the course will earn a Certificate in AI for User Research.