Content in UX/UI design is the language that appears in a user interface. Content design, sometimes called UX writing, is essentially designing with words.

The word “content” typically refers to information, images, videos, text, etc., that are included as a part of something, such as a website. In user experience and user interface design, “content” primarily refers to written content that informs or persuades an audience, sometimes called copy. You can read more about it here.

UX writing and content design are essentially the same. Both content designers and writers are a part of the design process, follow style and brand guidelines, make decisions based on user research and testing and write the copy that will be included in the user interface. You can find out more here.

Content designers and UX writers work within the product design team to craft clear, concise and compelling language within the user interface. They consider the user, the company’s brand voice, and the needs of the product. Read more here.

Students are admitted on a case-by-case basis after a consultation with one of our Education Advisors. Key factors we’ll discuss with you include:

1. Background

You don’t need experience in design or technology to enrol in our courses, although having one or both is a definite bonus. To get the most value from this course, you will need some experience in writing and a genuine interest in words and language.

2. Commitment

You do need to be motivated and committed. We set a high bar. Studying for one of our professional qualifications requires a certain amount of time, energy and focus. Our team will be there to support you along every step of the way but success will come as a result of your own diligence.

3. English language

To take this course, you should be advanced in verbal and written English. All video lessons, course materials, webinars, correspondence and the final exam are delivered in English. If English is not your first language, you should have a proficiency of C1 as defined by the CEFRL (Common European Framework of Reference for Languages). If you are unsure of your level, you can take one of the many free English proficiency tests available online.

There are two learning paths available to you:

1. Structured path

The most popular option is to follow the 10 week structure. Each week you are given a deadline with a number of video lessons to complete. You’ll also follow recommended start and finish dates for each project.

2. Self-directed path

Alternatively you can complete the course entirely at your own pace. As the course is delivered entirely online, it means that you’re free to complete it whenever you are free. You’ll still be able to take part in any of the webinars - either live or catching up through recordings. Once enrolled, you'll have access to all of the course materials for four months.

Yes. All our mentors are industry professionals with many years of experience working in the field. Our mentors host webinars and will be available during these live sessions to answer questions, review progress and run quick tutorials.

Yes. Practical work is an important part of the course. You’ll complete a series of projects which will give you hands-on experience in content design. Completed project work can be added to your portfolio to showcase the skills that you’ve acquired through the course.

Yes, if you want to. Each course is limited to a maximum of 75 people. This allows you to build relationships with your fellow students on a dedicated Slack channel, and collaborate on projects and study time.

The UK higher education system is internationally renowned for its excellent standards. Our courses are all credit-rated by Glasgow Caledonian University, a highly-rated UK university. The Professional Certificate in Content Design is allocated 12 credits at Level 7 on the Scottish Credit and Qualifications Framework. For your country, there will be an equivalent award in the relevant educational system. For guidance, please review the Certification Equivalents Table.