What you'll learn
Always up to date
During three live-online masterclasses, you’ll learn:
How AI works
Understand why AI is different to regular software. Talk confidently about LLMs, tokens and context windows and other core concepts.
How AI is being deployed
See how companies are using AI in practice. Learn what AI projects involve and how they affect design and product teams.
How to prompt effectively
Prompting is a key skill for working with AI. Learn how to structure clear, effective prompts that boost your productivity.
AI for user research
Use AI to conduct research, extract insights, map user journeys and generate personas more quickly and efficiently.
AI for design
Explore how AI can enhance your design workflow. Create user stories, write microcopy and build interactive prototypes at speed.
What you'll get
By the end of the course, you’ll be able to:
Speak confidently about AI and explain key concepts to colleagues and stakeholders.
Understand how AI projects differ from traditional software projects and where you fit in the process.
Use prompting in a structured, reliable way to get better, faster results from AI tools.
Speed up your workflow by using AI for research, analysis, content and prototyping.
Contribute to AI-related projects with a clear understanding of their risks, limitations and ethical considerations.
What's included
Who this course is for
This course has been designed for people working in UX and product design teams:
Product owners
Product designers
UX designers
UI designers
UX researchers
Content designers
Anyone who thinks AI can improve their research and design workflows
Course instructor
Gareth Dunlop
Speaker, Writer and Consultant on Experience Design
Gareth is a highly experienced UX and digital strategy expert with over 25 years in the industry. He has founded and led multiple successful UX and digital strategy businesses throughout his career. His recent work focuses on how AI is reshaping design, innovation and user experience. Gareth lectures and consults on UX, AI and digital transformation, and writes regular columns for Silicon Republic, SyncNI and Business Eye.
