If your staff is scattered across multiple locations you might be wondering how you can get them all on the same page. This is where investing in online UX design training for teams can be hugely beneficial.
Online training is proven to be the most convenient way to train staff across the globe. But convenience isn’t the only reason you might choose online training. Your return on investment is high when you educate entire teams through a flexible user experience design programme.
If you’re planning to add cross-disciplinary upskilling to your staff’s to-do list, user experience is the best choice. With a focus on designing products that are user-friendly, highly-functional and enjoyable to interact with, UX skills benefit staff in nearly every department at your company.
In this guide, we’ll dive into why UX design training is beneficial for most remote or dispersed teams, which employees will benefit most, and where your company will see a return on its investment.
Why online UX design training?
Seamless user experiences are essential to any modern business. Optimised user experience engages clients and consumers while driving conversion.
User experience design is the fifth most in-demand hard skill for companies in 2022. Skills in user research, interaction and interface design, prototyping, testing and building digital components are foundational skills for anyone creating digital products.
User experience skills can revolutionise how a company approaches app development. Development teams can communicate better when more people on the team have UX skills and a more than likely outsell one that is average. Take Apple’s rise to profit dominance for proof.
Who benefits from online UX design training?
Online UX design training is perfect for most tech and marketing team members. Multi-disciplinary education is the best way to avoid the silo effect and create engaging, high conversion deliverables.
UX design training teaches skills like usability and A/B testing, research, target customer personas, wireframing, heatmap analysis and design psychology. This helps members of almost any team innovate with a customer centric lens at every stage of the product development and marketing process.
6 professionals who benefit from online UX design training:
- Developers: Developers can learn how to make your products more user friendly from the outset with basic user experience design principles. Wireframing and user testing can help them create better designs in less time.
- Product Managers: Product managers will gain a global view of the product to deliver it to market successfully. They’ll learn how to perform design research and A/B testing to make sure your product is right for your target audience.
- Project Managers: Project managers can encourage collaborative action and improved communication with their entire team when they learn UX skills.
- Business Analysts: UX training can help business analysts optimise processes through contextual inquiry and usability testing skills.
- Content Strategists: Already focused on users, content strategists can gain more insight on their readers through persona and audience survey techniques. Plus, they can communicate with the tech players in your company to create content that nods to every aspect of your tech.
- Digital Marketers: Digital marketers can learn where their efforts can be improved through user experience analysis techniques like heat maps and design psychology.
7 benefits of online UX design training for teams working remotely
Investing in UX results in a lower cost of customer acquisition, lower support costs, increased customer retention, increased employee retention and increased market share. Every $1 that’s being invested in user experience returns $100.
If these impressive returns on investment aren’t enough for you, here are seven more reasons you should invest in UX training for your team.
1. Close the skills gap
Equip your team with the skills and mindset they need to thrive in a digital-first world. In the ever-changing work environments our employees are now subject to, they need larger skill sets than ever before. Closing the gaps in proficiency among team members enhances your financial outcomes and allows teams to work together more efficiently – as equals.
2. Mitigate silo effect
By providing tangible user experience training to your entire team, you reduce the silo effect. The silo effect is “a lack of communication and common goals between departments in an organisation”.
Providing your entire team with the same training helps them bond through learning and provides them with the tools they need to communicate. Plus, it gives them technical skills that they can use to innovate together to create elegant, streamlined solutions.
3. Drive standards of excellence
Upskilling your team sets a new baseline for best practices across your organisation. It ensures training consistency and standardisation so that you can trust they’re performing for excellence.
4. Build confidence
Give your team members the credibility and confidence that comes with university credit-rated qualifications.
5. Improve employee retention
When it comes to career development, online training almost always saves your company money. Employees learn faster with proven online programmes that conform to their already busy schedules. Plus, quality employee upskilling results in better employee retention.
6. Allows space for risk-free experimentation
Training courses provide employees with a risk-free environment to learn and grow within. Employees can experiment in a safe environment where they can get timely feedback from industry-experienced instructors.
You won’t have to hire more experienced employees and your novice UX employees won’t be experimenting within the products you’ve worked so hard to bring to market. Plus, employees get ongoing access to key resources that they can use later to make innovate.
7. Most flexible training option
Online skills training is the most flexible option for teams – whether your team is all in one place or scattered across the globe. Most online training offers just-in-time accessibility for worldwide employees that is scalable for any number of employees. Allowing for global collaboration that fits your employee’s flexible lifestyles ensures your team will be able to learn and grow stronger together.
While some people may prefer face-to-face training, the rapid changes in our current global situation have made online training virtually the most convenient choice. The best thing you can do for your company is invest in your employee’s skills. If you’re going to invest in upskilling your team, online training is no doubt a way to save money while still committing to a quality investment.