AI is changing the way we plan, conduct and analyse research. Researchers need to know when AI adds value and when it risks diminishing human insight.
That’s why we’re launching the Certificate in AI for User Research, a live online course designed to help researchers integrate AI into their work in a responsible and effective way. Over three interactive sessions, you’ll learn how to save time, improve outputs and scale your impact, while keeping empathy and critical thinking at the centre of your work.
Why AI matters for research
From writing surveys to clustering themes, AI is already changing how we do research. It can speed up repetitive tasks, surface new patterns in data and make it easier to share findings with teams. But with those benefits come risks.
Researchers need to understand what AI can and can’t do, how it reshapes the role of the researcher, and how to balance efficiency with human insight. This course gives you the skills and confidence to make those decisions.
What the course covers
Across three live masterclasses, you’ll explore:
- The role of AI in research: understand what AI can and can’t do, how it can evolve your role, and how to evaluate emerging tools
- Prompting for research: write clear prompts using proven frameworks and apply them to real research tasks
- AI for planning and facilitation: see how AI can help you with screeners, guides, surveys and note-taking; while also considering the limitations of AI-moderated research
- AI for analysis and synthesis: use AI to cluster themes, summarise findings and analyse survey data, while preserving nuance and avoiding bias
- Communicating insights and evaluating tools: leverage AI to draft reports, adapt insights for different audiences and evaluate tools for ethics, costs and usability
What you’ll gain
By the end of the course, you’ll become an AI-powered researcher. You’ll be able to:
- Explain where AI adds value in research and where it falls short
- Plan and run research more efficiently without losing depth
- Write prompts that generate richer insights and faster outputs
- Analyse and synthesise findings with AI while keeping empathy intact
- Communicate insights clearly and adapt them for different audiences
- Critically assess AI tools, balancing cost and speed against ethics and quality
Who it’s for
The course is designed for anyone who runs or supports user research, including:
- UX researchers
- Product managers
- UX, UI and product designers
- Content designers
If you want to use AI to improve the quality and impact of your research, this course is for you.
Learn from an industry expert
The course is led by Charlotte Tracey, Lead User Researcher at Bupa, the global healthcare company. Charlotte has over 10 years’ experience leading research teams across health, design and consultancy. She focuses on helping researchers use AI to improve efficiency while keeping human-centred principles at the core.
Want to learn more?
For more information about the Certificate in AI for User Research, including pricing and start dates, visit uxdesigninstitute.com/courses/ai-for-user-research.
