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Good UX has real business value. 

It can increase revenue, customer happiness, and cut down on costs. Yet do you ever feel like your work isn’t fully appreciated in the business world? 

If so, look to these inspirational thought leaders to feel more secure about the business benefits of UX. 

Susan Weinschenk PhD 

Susan Weinschenk is a behavioural psychologist and the founder of The Team W. She’s been in the UX field for thirty years, and is the author of the important books like 100 Things Every Designer Needs to Know about People. It’s a great resource if you need to convince business people about UX. She’s also a podcast host at Human Tech

Follow: @thebrainlady 

Read: 100 Things Every Designer Needs to Know about People 

Watch: The ROI of User Experience

Jaime Levy

Jaime Levy is the author of UX Strategy: How to Devise Innovative Digital Products that People Want. In this book, she uses her thirty years of experience to show how UX combined business strategy can lead to big results. Jamie’s also a lecturer in User Experience at the University of Southern California, and works as a consultant.  

Follow: @JaimeRLevy

Read: UX Strategy: How to Devise Innovative Digital Products that People Want

Watch: Shoot for the Moon: How UX Strategy can transform the world

Jared Spool 

Jared Spool is an author, researcher, and educator. He’s helped companies solve their problems for over thirty years. Jared often speaks and writes about the business value of UX. He gives practical advice on how to sell the value of UX to business people. For anyone involved in building products, Jared recommends reading Steve Krug’s Don’t Make Me Think. 

Follow: @jmspool

Read: Why UX Outcomes Make Better Goals Than Business Outcomes

Watch: Beyond The UX Tipping Point

Laura Klein 

Laura Klein is the author of Build Better Products. This book teaches us how to create products and features that improve your company’s bottom line. It includes practical exercises that can help you align your business goals with your product needs. Laura’s also a podcast host at What is Wrong with UX?

Follow: @lauraklein

Read: Build Better Products

Listen: The ROI of Design 

Don Norman 

Don Norman is co-founder of the Nielsen Norman Group, author of The Design of Everyday Things, former Apple VP, and much more. Don is a thought leader on many aspects of user experience, but in more recent years, he’s concerned with how design thinking improves business strategy. 

Follow: @jnd1er

Read: I wrote the book on user-friendly design. What I see today horrifies me

Watch: Design for How People Think

Jeanne Liedtka

Jeanne Liedtka is a thought leader at the intersection of strategy, innovation, and design thinking. She has written numerous books about design thinking. Designing for Growth is a great book for anyone who wants to learn more about UX and apply it in their day-to-day work. It’s a practical guide for managers who want to stay innovative. 

Follow: @jeanneliedtka

Read: Why Design Thinking Works

Listen: The business value of design with Jeanne Liedtka

Jayneil Dalal

Jayneil Dalal is the creator of Design MBA. Designer Jayneil didn’t want to invest in doing a MBA at an expensive college, so he started this podcast instead. His mission is to make business education accessible to the design community. And inspire other designers to launch their own ventures. 

Follow: @jayneildalal

Read: @jayneildalal on Medium 

Listen: Design MBA – Being a Solo Design Founder – Joe Formica 

Alan Cooper

Alan Cooper has been a computer scientist since 1973 and an entrepreneur all of his life. He’s famously known for inventing personas in the community. He’s the author of The Inmates Are Running the Asylum. While it was first published in 1999, many UX professionals still use it to make their business case in 2021. It’s a classic. 

Follow: @MrAlanCooper 

Read: When Companies Question the Value of Design

Watch: Alan Cooper – Working Backward

Erika Hall

Erika Hall is the co-founder of Mule Design, and author of Just Enough Research. Many senior stakeholders want to skip user research because it’s “too expensive.” In this book, Erika looks at why research is the right thing to do. And shows how you can do it effectively in terms of price and time. 

Follow: @mulegirl

Read: Just Enough Research

Listen: The Art of Just Enough Research: With Guest Erika Hall 

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