Digital Marketer to UX Consultant

From working in content marketing, I moved into a broader role as a digital strategist. I was thrown in at the deep end and given a lot of UX work like user research and usability testing. I loved it but I wasn’t totally confident in it.

As part of my marketing role I was helping clients to optimise their websites and I became fascinated with UX. I wanted to learn more about how people build better products: what works and what doesn’t.

The university credit rating definitely stood out. I had done courses with other online providers but none of them came backed by a university. As well as that, I was looking for something that was really practical and I saw that this course was structured around a real UX project.

I didn’t just do the course to become a UX designer. I wanted to add UX design skills to my overall skillset. I’ve always been more of a generalist, so what I’m trying to do now with my own consultancy is provide people with a mixture of different skills.

Absolutely! If you’re already in UX or if you’re just starting out, you’re going to learn so much, so many valuable principles and skills that will stand you in good stead. It doesn’t always have to lead to a career as a UX designer either. Anyone with a stake in how a website is run will get a lot out of the course.