Web Design to
UX Design

Carla Espinoza-Saenz

UX Designer, Metro Branding

Carla Espinoza-Saenz

What’s your career background?

I've worked in graphic design since 1997, but when I moved to Norway, I wanted to learn web design. I got an extra Bachelor’s degree in information systems and visual communication in 2014.

I realised that web design involves UX research and UX design and that visual design is just one part of this. It just felt natural for me to move to UX. Upskilling is a must if you want to stay relevant in the digital field.

What interested you about UX?

I was interested in the psychological part of UX. Designing is very different when you start to include the user and ask for their input. I like to listen to users, and learn how they think and use the product.

Why did you choose the Professional Diploma in UX?

I work in an environment where people have a lot of knowledge about UX and customer experience. Despite doing UX for many years, I felt I was missing that theoretical part of UX, the basics.

My boss encouraged me to take the course to feel more secure about the UX process and to understand why we work the way we do. Our team is evolving all the time, it’s very important to stay up to date.

Since completing the course, how has your career progressed?

I’m involved in the full UX process at work now and I feel a lot more confident. It’s been an eye-opener for me. I used to be so sure that things should work in a certain way, but it’s not until you see what the users’ see that you realise you were totally wrong.

Would you recommend the course to others? Why?

Yes, you should do the course – UX is such an exciting thing to learn! Even if you come from a career that has nothing to do with UX, you shouldn’t be afraid of it, especially if you are interested in problem-solving. You’ve also got a big chance of getting a job in UX because it’s an in-demand field.

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