Introduction to UX Design

UX is everywhere. Global companies like Google, Facebook and Amazon place a big emphasis on providing a great user experience. But what exactly is a user experience? And what makes a good experience versus a bad one?

In your first lesson, you’ll become familiar with UX and learn that all aspects of a product or service impact the experience.

7:18

In the first lesson, you were introduced to the three types of design: functional, aesthetic and experience design. Focusing on one or two of these elements isn’t enough. Great products need all three to be successful.

In this lesson, we’ll discuss a company that neglected the experience design of its flagship product, and how that decision ultimately led to its downfall.

8:01

Great UX doesn’t require lots of money. In fact, it doesn’t even require technology. UX is a state of mind that all companies can apply. In this lesson, we’ll show you how a user-focused mindset can help any business to stand out in a crowded marketplace.

3:54

When designing a new product, it can be tempting to think big and consider every possibility. What should your app or website do? Why not everything?

In reality, good digital products don’t do everything. In fact, the best ones do very little. But, they do it well. In this lesson, you’ll learn why offering users less choice provides a better experience.

3:53

Creating a successful website or application is more than a great experience. To be truly successful, your product needs to solve a problem for its users. In other words, it must be desirable. In this lesson, we’ll discuss what happens when a product fails to meet this core requirement.

4:05

As you’ve seen by now, UX brings real benefits to the end-user. But what about the business impact? In this lesson, we’ll discuss the benefits of UX from a commercial perspective, along with some ways you can communicate that impact.

7:43

Great user experiences don’t happen by accident. They are the result of careful work and an adherence to the UX process. But what is that process? And why should you follow it? In your final lesson, you’ll learn the steps involved in designing user-focused products and services. You’ll understand why the process is such an important part of UX design.

6:35