There’s never been a better time to pursue a career in UX. The demand for UX professionals is high, those working within UX enjoy varied and interesting work, and the pathway to UX is relatively direct (with the right attitude…
UX benefits
8 must-read books for anyone interested in UX design
Looking for your next UX read? Whether you’re a student or senior practitioner, these helpful books can deepen your UX knowledge. From design theory classics to industry guides, we’ve compiled a list of our top eight reading recommendations. 1. The…
Why Graphic Designers Need to Learn UX
There are many similarities between graphic and UX design. Both disciplines aim to solve problems through design; both require communication with stakeholders; and both can benefit from applying principles like contrast, balance and visual hierarchy. That said, they are very…
5 ways UX design can improve your digital marketing
Good UX benefits every function of a business. Simply, when customers enjoy using your product this has a knock-on positive effect on your brand. People feel good about your product so they feel good about you. When your customers have…
Student Success Stories: Web Design to UX Designer
How the Professional Diploma in UX Design helped Daniel take ownership of his company’s UX. When web designer Daniel found himself filling a senior design position, his confidence lacked without UX training. He told us how our Professional Diploma in…
Secrets to successful product management – Q&A with Marty Cagan
Ever wanted to know the secrets to successful product management? Especially why technology products like Netflix, Amazon and Google do so well and have so much love from customers? It’s something that Marty Cagan, author and founder of Silicon Valley…
Why product managers need to know UX
UX and product management have broadly the same goals – to understand users’ needs, to create excellent experiences that solve those needs and to keep innovating products, with these aims in mind. Product managers make up a sizeable proportion of…
Persuade your boss to buy into UX
You’re all in favour of UX but your boss or colleagues aren’t convinced that it’s worth investing in. How can you persuade them that UX design is the better way? Tricia Okin, New York-based product and user experience designer, shares…
Why UX is a must-have, not a nice-to-have
If you’ve worked on design-led projects, you probably know the benefits of UX already. But what if you’re working in a business that has yet to embrace UX? Is your management sceptical that it’s worth the time/effort/money? They may think…
How to convince your boss to invest in UX
You’re a believer in UX. But your boss, your organisation, your colleagues are not. How do you convince them that there is a better way?