Looking for your next UX read? Whether you’re a student or senior practitioner, these helpful books can deepen your UX knowledge. From design theory classics to industry guides, we’ve compiled a list of our top eight reading recommendations. 1. The…
customer experience
Secrets to successful product management – Q&A with Marty Cagan
Ever wanted to know the secrets to successful product management? Especially why technology products like Netflix, Amazon and Google do so well and have so much love from customers? It’s something that Marty Cagan, author and founder of Silicon Valley…
Why product managers need to know UX
UX and product management have broadly the same goals – to understand users’ needs, to create excellent experiences that solve those needs and to keep innovating products, with these aims in mind. Product managers make up a sizeable proportion of…
Persuade your boss to buy into UX
You’re all in favour of UX but your boss or colleagues aren’t convinced that it’s worth investing in. How can you persuade them that UX design is the better way? Tricia Okin, New York-based product and user experience designer, shares…
How to convince your boss to invest in UX
You’re a believer in UX. But your boss, your organisation, your colleagues are not. How do you convince them that there is a better way?